The story about our company
A team of engineers developed the first juice extractor in this building in 1952. They patented a centrifugal juicer with automatic pulp ejection and launched it on international markets. Urs Pfluger is one of the very few who have helped define the development of centrifugal juicers from the start. And he has been playing a role in their development for 60 years.
The sales network covers over 61 countries and 38% of sales are exports. Over one million juice presses are sold on world markets. The company’s slogan at the time is “Progress is our most important product”. A new patented development is a feeder chute system to hold down the feeder sieve without any screws required.
The story about our products
VITALMASTER model 42.1 is launched as the first modern juice press. It includes a fast air-cooled multipurpose motor that runs at a constant 6,000 RPM and a hard-wearing, stainless steel basket sieve with 6 reinforcing ridges. As a result, the juicer squeezes out a maximum of juice without wasting any vitamins and enzymes. This model is sold across the world under many brand names, for example Jay Kordich. He’s known to millions of TV viewers in the US as “The Juiceman” and has impressed customers with the quality and performance of the juice press.
The JUICEMASTER model 42.2 is launched and is even more modern, safe and easy to operate. To extract more juice, the air-cooled multipurpose motor is modified to run at a constant 6,300 RPM. To prevent oxidation, a brushed stainless steel AISI 304 body is made. Automatic pulp ejection, a turbo switch and a patented lid prevent blockages from the pulp. To improve safety, the motor only runs when the safety lock handle is applied.